Penrose Triangle Sculpture Perth Australia

Everything is possible, even the impossible: Consider the Penrose Triangle

The Penrose Triangle is an “impossible shape” created by Oscar Reutersvärd in 1934. He popularized 3D drawings that appear realistic, but are impossible to build in the real world. Years later in the 1950s, the triangle gained popularity thanks to Nobel Prize-winning mathematician Sir Roger Penrose, who called it “impossibility in its purest form.”

But is it impossible, Sir Roger?

Artists have re-imagined this shape in a number of ways in the real world, either by curving the sides or by creating a forced perspective illusion using straight sides. In either case, the triangle can only be seen from a certain perspective, but while these are “less pure” forms, the point was proven. Impossible can be achieved when we shift the paradigm.

See the real-world examples here:

For our team, the triangle represents that anything is possible, as well as the importance of perspective. Humans have the ability to perceive and conceive of unbelievable things, then make them come true, either in our minds or manifested in life. Both are equally powerful. Every journey starts with your perception. How we perceive ourselves, others, and the world around us is critical to whether or not we will achieve our dreams, success, and more.

At Perception Marketing, we consider the Penrose triangle in marketing campaigns – from comprehensive brand building to website design, social media strategy, and much more. The central theme to any campaign is its audience perception. How will your target audience respond? What will they be thinking? What will motivate them to act? Is the perception of our brand living up to how we want it to be perceived?

These are all important marketing discussions that we believe should be at the core of everything.

Penrose Triangle Sculpture Perth Australia
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Anything is Possible, Even the Impossible

The Penrose Triangle is an “impossible shape” created by Oscar Reutersvärd in 1934. He popularized 3D drawings that appear realistic, but are impossible to build in the real world. Years later in the 1950s, the triangle gained popularity thanks to Nobel Prize-winning mathematician Sir Roger Penrose, who called it “impossibility in its purest form.”

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email marketing screenshot fake emails
Email Marketing

Why Small Businesses Should Outsource Email Marketing

If you think email marketing is dead, you would be wrong. It’s still one of the most effective marketing tactics around, but doing it yourself or in-house comes with many pitfalls. The following article will outline the best reasons to outsource email marketing.

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