Restaurant Doro

Restaurant Doro Case Study


Client Brief

  1. Create a brand from scratch for a new upscale restaurant in Neptune Beach, FL.
  2. Foster a sense of community and place, with an emphasis on premium fresh ingredients, cleanliness, and innovative cooking.


Chef Christopher Polidoro moved to Neptune Beach from New York City in 2016 with a dream to open his own restaurant. That dream became a reality after purchasing a property right across from the beach next to several other popular restaurants on the main strip.

With more than 22 years of experience and a degree from the prestigious Culinary Institute of America, all we needed was a brand that would attract the right audience: high income households, restaurant seekers, and tourists.

Restaurant Doro Branding Logo Colors Fonts 3

The resulting logo was minimalist but with a strong connection to the place and community with a beach-centric design.

Key Branding Elements

  • In the logo, the wave and sand are interlocked with the typeface, providing nice juxtaposition between the brand name and beach culture.
  • We chose a thin, sans-serif font to convey minimalism and luxury
  • The wording “New American” was carefully chosen to signal the innovation of the chef and attract customers seeking something fresh (restaurant seekers, tourists)
  • The color scheme was drawn directly from colors found in nature on the beach
  • A set of 6 circular icons were created as a part of the brand identity
  • The icons represent place, community, farm-to-table, fine dining, beer, and wine

Restaurant Doro Website

The client needed a website that was clean and elegant with a focus on photography, showing the connection to place and innovative dishes. 

We delivered a site that checked all those boxes and more. Working directly with a photographer, we made sure the brand vision was communicated effectively on the website.

Doro Website

Branded Collateral, Menu Design, and More

Branding is so much more than just designing a logo. Below are just a few items created for Restaurant Doro such as the menu, business cards, signage, and t-shirts.

Does your business have marketing needs like Restaurant Doro? Reach out to Perception Marketing to get started today.

More Work

K9s United Allie Raines Artist Calendar Art

K9s United

K9s United K9s United Case Study CATEGORIES: Website Email Marketing Social Media Adverts Graphic Design Client Brief K9s United is a nonprofit organization that helps police

Read More »
4A Construction Branding Image

4A Construction

4A construction 4A Construction CASE STUDY CATEGORIES: Branding Website Client Brief Build a brand to elevate an experienced handyman’s profile and launch a successful full-service construction

Read More »
Carribbean Connection Branding

Carribbean Connection

Carribbean connection Carribbean Connection Case Study CATEGORIES: Branding Website Client Brief Update the branding and logo to attract a younger demographic without alienating their older, loyal

Read More »