Trust the Process

The Penrose Process

Take a look at the triangle in our logo a little closer… did you notice that it is actually an impossible shape? It is called the Penrose Triangle, and it was first designed by the Swedish artist Oscar Reutersvärd in 1934.

To us, the triangle represents that what is possible or what is impossible is irrelevant. What matters is how people perceive it. To create the right perception, we must present the ideal version of the brand and craft communications that speak to a customer’s needs.

Step 1: Consultation

The first step is always to talk about your unique company, circumstances, and vision. We will discuss how you think your brand is currently perceived, what you want to see in the future, and much more. The initial consultation only takes 15-30 minutes.

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Marble 2 Research

Step 2: Research

First thing is first – we need to do some research to find out who your competitors are and what they are up to. Not so we can copy them, but so we are aware of their positioning in the market and how it can benefit your company. The next step is to develop a marketing SWOT (Strengths, Weaknesses, Opportunities, Threats) model to guide us on the next steps. Lastly, we develop some ideas and testimonials regarding how your company is currently perceived.

Step 3: Strategy

Next, we’ll roll up our sleeves and come up with a proposal outlining a roadmap for success. The proposal will start with an overarching strategy, then will include details about the tactics used to achieve your marketing goals.

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Marble 4 Planning

Step 4: Plan

After presenting our marketing SWOT report, key research notes, and strategic recommendations, we must define the budget and breadth of work needed to accomplish our goals. Our growth plan will show how much is budgeted to each tactic in the proposal and will show a projected ROI for each item. In this way, we clearly identify the growth goals up front.

Step 5: Implement

After plan approval, we will put together a detailed calendar showing how we plan to complete the proposal objectives and establish a timeline. Our team will get to work!

Marble 5 Implement
Marble 6 Reporting

Step 6: Report

We are firm believers in regular meetings (weekly, bi-monthly, or monthly) to hash out progress, discuss hurdles, and generally be on the same page when it comes to executing the plan. Robust monthly reporting provides our clients with vital information and allows us to spot potential problems and pivot if needed, quickly and efficiently, to another solution.

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