Digital Marketing Agency in Jacksonville, FL

Perception Marketing is a full-service digital marketing agency in Jacksonville, Florida. We are passionate about helping smaller to mid-sized businesses succeed in a complicated and competitive digital landscape. Through our 6-step method, the Penrose Process, we define opportunities for your brand to grow and succeed.

Anything is possible, regardless of your situation. What matters is how people perceive your brand. To create the right perception, we must build marketing that aligns with your customer’s needs.

As a full-service digital agency working with brands across the USA, we can handle any of your marketing needs.

KeyStone Branding

Key Work:

  • Brand Voice
  • Brand Identity
  • Brand Promise
  • Brand Values
  • Brand Targeting
  • Brand Positioning
  • Logo Design
  • Product / Packaging Design
  • Collateral Design (Business Cards, T-Shirts, etc.)

Effective branding can help you build an even stronger connection with your customers and increase sales. This is usually the first step for startups, new ventures, or older companies that need a new look. 

We refer to the process of branding as “keystone” – something on which associated things depend for support. Everything you do as a company will lean on your branding and how people perceive you.

Andy Warhol once said, “perception precedes reality.” That has never been more accurate in an age of digital information where first impressions are paramount and competition is fierce for the very limited attention span of your customer. If you want success, you have to look the part, first and foremost.

It is also important to create a consistent brand image. The primary way to do this is by creating a consistent branding identity. To create this, we start with your brand name, logo, and colors. The goal of a consistent brand is to create a stronger relationship between your brand and your customers.

Website Development

Key Work:

  • Competitor Analysis
  • Keyword Research / SEO Planning
  • Sitemap / User Flow Diagram
  • Content Writing
  • Branded Photography & Graphics
  • Wireframing & Key Page Mockups
  • Responsive Website Design
  • Custom Integrations
  • UX / UI Review

We are now firmly in the Digital Age. A highly functioning and aesthetically pleasing website is critical to your success and growth as a company. Optimized copy, branded photography, clear calls to action, and user experience are just some of the areas of focus that can separate you from the competition and convert more website visitors into paying customers.

The biggest challenge in developing a website is not to lose sight of the content, leading with a solid SEO strategy to drive intentional traffic. The key to success is to have a clear vision for the site and for your brand and also to differentiate your site from the rest of the industry. You can develop an overall strategy and make decisions based on that strategy, but you also need to know what it is that you want to accomplish with your website.

We are committed to helping you build an outstanding website that will help increase sales, grow your business, and/or serve as a great learning tool for your customers.

Do you need a new website? Reach out to Perception Marketing – the premier digital marketing agency in Jacksonville, Florida – to get started.

Social Media

Key Work:

  • Content Calendar
  • Auto-Posting
  • Fan Engagement
  • Reputation Management
  • Influencer Campaigns
  • UGC Campaigns
  • Robust Reporting

Social media marketing has been around for a long time and it is becoming more and more relevant each day. People spend A LOT of time on it – more than 2 hours a day according to this study. So much time, in fact, that people now make a living on some channels as trusted influencers for brands.

Just consider the sheer number of social networks that your customer could be using: TikTok, Instagram, Facebook, YouTube, Twitter, Google, WhatsApp, Pinterest, Snapchat, LinkedIn, Reddit. We can help you figure out which ones you need to focus on.

Since there are such a huge range of outcomes for social engagement, we do not take a one-size-fits-all approach to social media. Instead, we run a SWOT-Analysis style audit to understand where the energy should be focused, then come up with a personalized plan for success.

Digital Advertising

Customer acquisition through digital advertising has never been more accessible – or more complicated – than it is now. But in order for your company to reach its full earning potential, running online ads is strongly recommended. 

Perception Marketing starts the process by understanding your ideal customer and where they spend their time online. This information will drive the ad campaign type and targeting tactics. Then we move on to budget scope, ad creative, key goals and outcomes (ROI-based), and technical setup. 

Ad Campaign Types:

  • Google Ads (Paid Search, Display, Youtube)
  • Social Media Ads (Facebook, Instagram, TikTok)
  • Campaign Audience Retargeting
  • Programmatic Video
  • Programmatic Audio
  • OTT/CTV Advertising

Targeting Tactics:

  • Geo-Fencing Targeting
  • Household Targeting (Address-based)
  • IP Targeting
  • Site Retargeting
  • CRM Targeting
  • Keyword Contextual Retargeting
  • Keyword Search Retargeting
  • Category Contextual

Digital Advertising Discovery Form

Digital Advertising Discovery
Customer lifetime value is the total worth to a business of a customer over the whole period of their relationship. No need to be exact - we can help you measure this.

Additional Services

  • Business Planning
  • Strategy & Tactics
  • Graphic Design
  • Product Design
  • Email Marketing
  • Lead Generation
  • Marketing Funnels
  • Traditional Marketing
  • Direct Mail Campaigns
  • Reputation Management
  • Photography
  • Videography

A list of services is nothing without the proof to back it up.